French communication agency Ici Barbès asked me to help her visualizing marketing data for Loréal. The design’s aim was to reveal and highlight marketing opportunities for different brands of the group. 2 projects had to be illustrated: one called Influence including 6 brands and the other called Make-Up including 7 brands.
The first step consisted in the creation of a design that links the purchases motivations and the brands’ characteristics into the different marketing territories. This step had to differentiate two projects: two colors chart were used in order to fulfill this function.
The second step was dedicated to compare all the brands on one graphic. Each of them is represented by different colors.
Erneste is a company spotting young talents in order to help them integrating the work market place. To help their customers finding their dream match, Erneste’s Team developed two professional personality tests: one highlighting the candidate’s global state of mind, the second classifying its motivations. Agathe Martinot, Erneste’s co-founder, asked me to illustrate the report in a dynamic and modern point of view. I chose a playful style. inspired by french illustrator Jean Jullien. Colors used were the company’s ones.
Proposed concepts created for Datavizualisation projects.
Clients: Ici Barbès, french communication agency and Erneste, talents seeker agency
Typographic Layout: titles, undertitles, quotes, text
Assistance on scenographical concepts + creation of isometric views
Collection of datavisualizations inspired by Giorgia Lupi and Stefanie Posavec’s Dear Data project.
For each visualization, I gathered data on a specific thematic and looked what story came out in order to highlight it.