French communication agency Ici Barbès asked me to help her visualizing marketing data of one of its customers. The design’s aim was to reveal and highlight marketing opportunities for cosmetic brands that belong to a huge group.
I first classified the following interleaved data (for 13 brands) :
project > marketing territory > marketing motivations > marketing characteristics
The first step consisted in the creation of a design that links the purchases motivations and the brands’ characteristics into the different marketing territories. This step had to differentiate two projects: two colors chart were used in order to fulfill this function. The second step was dedicated to compare each of the brand on the same territories. The same design was applied to the two projects created : Makeup and Influence. Each of them is represented by different colors.