French communication agency Ici Barbès asked me to help her visualizing marketing data for Loréal. The design’s aim was to reveal and highlight marketing opportunities for different brands of the group. 2 projects had to be illustrated: one called Influence including 6 brands and the other called Make-Up including 7 brands.
The first step consisted in the creation of a design that links the purchases motivations and the brands’ characteristics into the different marketing territories. This step had to differentiate two projects: two colors chart were used in order to fulfill this function.
The second step was dedicated to compare all the brands on one graphic. Each of them is represented by different colors.