September 2018 - The french fashion brand Sézane reveals its new identity and logically decides to communicate on the theme of renewal. Flowers, softness and kindness inspire the team and lead it to create convivial selling places. On the occasion of a new store opening in London, I illustrated stationery accessories inspired by the place’s atmosphere. T shirts with sweet messages were also created in order to strengthen the relation between the customers and the brand.
Copyright pictures : Sézane / sezane.com
Published at Mare et Martin, Paris, 2017
Claude Lapaire is a swiss writer specialized into art history. In 2017, he asked Mare et Martin to publish his text dealing with romantic sculptures during the renewal of Middle-Age. I was in charge of the creation of the editorial identity and technical adaptation of the elements furnished. Images given were mostly found on Wikipedia. The challenge was to create a harmonious layout with images of different sizes and quality.
The graphic line we chose is based on the design of medieval books. The gothic font is followed by a strict editorial placement regarding to the text. This allows the relative variety of images’ sizes and a more relaxed placement for it.
In context with a call for proposals initiated by the Théâtre National de Toulouse, I proposed a visual identity symbolizing the values chosen by the new director. Main of his requests were focusing on life in an opened-community, citizenship and inclusivity.
The circle symbolises the idea of gathering and common living. The whole communication line is organized around this concept. Dynamic colors allow a dynamic and festive point of view. To illustrate this idea, the website is constructed on the basis of the active participation of the user.
Published at Meroé, Paris, France, 2017
Pascal Payen-Appenzeller already worked with Méroé on the occasion of the publication of its first poetry book Le Mercure de Paris, vol. 1. My role was to create the editorial identity of the second book. I decided to illustrate the agitation of the poems and designed uniques layouts for each of them. Inspired by Apollinaire's calligrams, the design illustrates the meaning of the words used by the author : typography follows the text for a perfect and logical cohabitation.
I redesigned the program of a festival for the house of poetry in Nantes, France. My aim was to illustrate the freedom of poetry and the paradoxal complexity of the rules it uses. To illustrate this direction, typography takes freedom and overlaps the different pictures thanks to an irregular placement. Colors are changing in order to represent the variety of poetic languages that the visitor will encounter during the event.
©Illustration cover : François Matton
©Pictures : http://maisondelapoesie-nantes.com/